Organic organigrams

If you are a fellow foodie, food systems or food policy type (wanna be's are welcome too) you might find these graphics mapping major US organic brands as interesting as I do. (The video animation showing how the mergers and acquisitions of brands has happened over time is particularly cool but a little hard to see).

In his book, The Omnivore's Dilemna, Michael Pollen talks about "Big Organic" - large food companies that are starting up or acquiring organic labels to grab a segment of the growing US market. These graphics really help give you a sense of how that is playing out.